eCommerce Consumer Goods
Direct-to-Consumer Paddleboard Brand
THE PROBLEM
This eCommerce brand invested heavily in traditional SEO but had no insight into whether AI search tools, increasingly used for product research, were surfacing their products or recommending competitors.
WHAT THE AUDIT UNCOVERED
- The brand appeared in nearly 1 in 3 AI search results when averaged across all categories.
- Despite an overall favorable appearance rate, they failed to appear in more than 5% of results related to essential topical keywords and geographic regions.
THE IMPACT
ACTION TAKEN
- Optimized product content with detailed specifications and use-case scenarios
- Created comparison content positioning products alongside competitors
- Enhanced brand authority signals across digital properties


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